Content marketing is crucial to effective SEO because Google wants quality content, it gives you content to optimize for SEO, and it creates content other websites will link to (when done right). Content marketing is often done via a blog, but content can be created in many other forms as well, such as video, podcasts, infographics, books and so on.
This is another SEO interview question you’ll answer based on your experience, but some specifics you might mention include how PPC can be used to drive traffic while waiting for pages optimized for SEO to start ranking. Also, we no longer have keyword research tools just for SEO, so we have to use PPC tools. PPC can be used to try out a keyword before committing to using it for SEO.
Again, you’ll answer this question based on your own experiences and knowledge. Factors you might mention include knowing the short- and long-term goals, knowing the competitive landscape, understanding the audience, etc. But how you as an SEO expert go about developing the strategy will probably be unique to your experience.
Domain Authority is a search engine ranking score developed by Moz. It predicts how well a website will rank in search results.
The degree to which social media influences search rankings is not known, but social media still matters. For example, it can help you get backlink when you share website content via social media platforms, and it builds your brand, which makes your website more likely to get the clicks on the search results page.
As with so many things Google, no one can say exactly what it is. Rank Brain is part of Google’s search algorithm. It’s an Artificial Intelligence (AI) system used to process billions of web pages to help determine which results are the most relevant, in particular, queries that are new and not necessarily related to specific keywords (to really dumb down the explanation). There isn’t a way to optimize websites for Rank Brain other than to continue to focus on quality content because Rank Brain is less about keywords.
As part of your answer you will want to talk about how you use Google’s web analytics to look at direct navigation, referral traffic, numbers of visits, conversions, time on page, etc. and how you interpret all of that data to measure the effectiveness of your SEO strategy.
PageRank is about credibility and it is used to help rank your pages. Credibility is determined in part by the age of the page, the amount and quality of the content, and the number of inbound links.
This answer is more subjective and no one will fault you if it turns out your predictions were wrong, but giving a well thought out answer shows you pay attention to the industry. You can talk about the two indexes Google will start using in 2018 and how that will affect mobile SEO, and the continued importance of providing a good user experience (and what that might look like). Local search is still a hot topic, as is voice search. Take a look at what the pundits are saying prior to your answering your SEO interview questions and you’ll come across as someone in the know.
Internal links are links within your website linking to another page within your website. Internal links help all of the content on your website to get crawled and ranked.
Hummingbird was an overhaul of Google’s search algorithm, released in 201@It strives to move beyond just keywords and understand a searcher’s intent.
Again, this is an advanced SEO interview question we can’t help you with, but you are interviewing for an SEO executive or manager job, so you will need to talk about your experience as a manager.