Top 50 Search Engine Optimization (SEO) Interview Questions You Must Prepare 23.Jul.2024

Q1. What Is Keyword Density ?

Keyword density make your content stand out in crowd.

Here is important formula of keyword density =

            total no of keyword     *100             total no of words in your artical

Q2. After Implementing Distinct Seo Methods For A Site, If You Haven't Got Any Improvements. What Would Be Your Next Step?

I would make troubleshooting for the issues. Firstly, I would designate whether it is a new project. Again I will analyze relevant keywords and phrase for the site I am optimizing for as well as took an insight study of competitive analysis. If the website and pages has been index and appears in the first 10 pages of search engine result page but not in the top three, I would go for some transformation to on page text, page titles and page descriptions. But in the case if website has not been indexed still or dropped from index, might be it comprises some big issues and total re-submission and re-work might be required.

However, I opined here that this post will be highly beneficial for who are stepping towards marshaling their career as SEO professional especially for those who are still freshers. Moreover, in this post I have also listed some useful SEO interview question for experienced professionals that will definitely help them to grab their dream job and offer a great opportunity to add sparkles in their career.

Q3. What Is Mouse Trapping?

This is a browsing trick that keeps the record of the visitor on the website. It looks up all the action done by the visitor at your site.

Q4. What Is Your Strategy On Geo-targeting Ads?

The question will seek answer on how you’d approach ads that are displayed for specific locations. Is it just based on IP filter or should you extend it? For example, if I want to advertise for “seo hong kong” keyword only to users who are located in Hong Kong, an IP targeting methodology will only display the ads if their location (IP address) is associated with Hong Kong.

But what if someone from UK wants to find a Hong Kong SEO agency to optimize its Traditional Chinese content? An extension of this IP targeting should also be based on the keyword itself so that if someone else outside of Hong Kong uses the exact match of the phrase, the ad should still be displayed.

Q5. What Is Your Favorite Aspect In Seo?

This is one of the most important questions that people should know. As link building is the main factor if we consider SEO. The question would vary if this is asked to a content writer because the main aspect would be the quality and uniqueness of the content. The answer would be different for other people. The answer would be any of the following: Keyword research On-Page SEO ,Off-Page SEO Blog Posting Blog Comments Classified Posting Press Release Forum Posting You might have any of the answers given above.

Q6. What Seo Tools Do You Use ?

Google webmaster tools, Google analytic,keyword research,Alexa,open site explorer.

Q7. What Do You Know About Adsense?

Ad-sense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of website and audience. These advertisement are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.

Q8. What Are The Different Techniques Used In Offpage Seo?

There are lots of techniques used in Offpage SEO work.

Major Techniques are:

  • Directory Submission
  • Social Bookmarking
  • Blog Post
  • Article Post
  • Press Release Submission
  • Forum Posting
  • Yahoo Answer
  • Blog Comment
  • Deep link Directory Submission
  • Regional Directory Submission and all that.

Q9. What Are Meta Tags?

HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document’s HTML code. Actually these are hidden keywords who sits in the code. These are invisible to visitors but are visible and readable by Search Engines.

Q10. What Are Some Of The Tools Used For Researching Keywords?

Searching for keywords for purposes of SEO can be a meticulous undertaking, especially if you want to choose the most relevant keywords for your campaign. Before using the tools available online, you’ll need to consider some of the elements that are factored into keyword research, such as the count, synonyms, and the competition.

The Google AdWords Keyword Tool not only is helpful for ad campaigns, it also assists you in recognizing keywords that can be used for SEO too. This tool provides research tools, such as Google Insight, an amenity that allows you to make comparisons of keywords with respect to date, category, and region.

Google Trends is another aid that allows you to gauge the amount of interest in specific keywords. The Google Analytics tool helps you find keywords that are used to locate your site. Use the analytics implement to measure a keyword’s impact, obtain long tail keywords, and secure other detailed data.

Q11. What Are The Best Seo Tools?

There are many tools that help you to make your work easy. Following are the best SEO tools available. HTML validation tool. Backlink checking Google page rank checker Keyword Density tool Index checking Keyword Analytic tool. IBP (Best tool for Search Engine Submitter).

Q12. What Is The Most Difficult Aspect Of Seo For You?

If you ask me “What part of SEO process is most difficult?”, I would say – Off-Page Optimization. Now thats a very broad topic in itself in SEO. If you ask me “What Part of the Off-Page SEO Process is Hardest for You?”, It is Link Building for me.

Acquisition of Quality Inbound Links / Generating Quality Back Links is one of the toughest parts of SEO Process most SEO Experts face today. Here I am talking Quality and not Quantity. If its not done properly your site can even get penalized.

When I interviewed a couple of SEO Guys asking them this question, some told me “Keyword Research”!!! I wonder why because that’s one of the most interesting steps in your campaign when you are actually learning what your client’s site is all about.

Q13. Define Blog, Article & Press Release?

A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.

The articles are concerned with specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written by a third party or expert of any specific field.

Press Release is related with a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.

Q14. What Analytics Packages Have You Used?

I primarily use Google Analytics for Serious SEO Research. The best part about Google Analytics is its Completely FREE. For my Blogs, I just use Jetpack’s WordPress Stats as that is detailed enough too. There are several others though. Here are 10 Other Web Analytics Tools For Tracking Your Visitors.

Q15. What Is Lsi ?

LSI stands for latent semantic indexing.It is data retrieval technique.

Q16. What Do You Know About Lsi?

LSI is the abbreviated form of Latent Semantic Indexing. It has been emerged as a technique of fetching data via establishing a communication among words as well as employing synonyms in the midst of retrieving the data from the index.

Q17. What Is Anchor Tag?

Basically -- is called anchor tag. It is used for giving Hyperlink in texts. Still More are on the way. Keep Visiting here for more or subscribe my blog.

Q18. What Is Analytic?

To analyses the traffic to your site, many sites are providi ng analyses, using this you can track the results for your SEO work.

Q19. In Order To Prevent Penalty, What Things You Shouldn't Perform To Increase Ranking?

I would discard links from those websites which is supposed to act as link farm as well as poor quality sites which have low page rank. Ensure that our site must contain unique and quality content without keyword stuffing. Also, I used to avoid any practices of ‘spam’ which include certain affiliate advertising websites, unsolicited e-mail campaigns etc.

Q20. How Many Types Of Meta Tags And Their Characters Limits ?

Two types meta tags in Seo

  1. Description Meta tag (150 characters limits)
  2. Keyword Meta tag (200 characters limits)

Q21. How Many Seo Techniques Do You Know ?

  1. Black hat seo
  2. White hat seo
  3. Gray hat seo

Q22. Which Important Factors Makes Off Page Optimization Better ?

In Off Page Optimization there are some important factors like

  1. Directory Submission
  2. Article Submission
  3. Press Release
  4. Blog Writing/posting/creation
  5. Classified Submission
  6. Social Media

Q23. What Is Forum Submission And Does It Help In Promoting Your Website?

To promote your website in a forum is a cost-effective way to promote your web address and build your reputation as being an expert. You can promote your site and add to your business by submitting your site as long as you keep to the rules and avoid directly advertising your site. As a result you can gain exposure in one of two ways.

For example, after you sign up, you are generally asked to provide your signature and a nickname. Typically, you’ll be able to include your site in your signature, relating it to the subject of your site. Also, by providing interesting information on a consistent basis, you’ll no doubt attract visitors to you address as well. By using forums too, you will encourage the building of natural links to your site, which is always good for your page ranking. So, making use of forums is an acceptable and useful way to enhance your reputation and draw visitors to your site.

Q24. What Is Ppc Marketing?

PPC, which is also known as Pay-Per-Click advertising, is a method of advertising where the advertiser pays the owner of a website when his ad is clicked. Content sites generally assess a flat rate for each click versus a bid-based price. Bid-based pricing occurs when advertisers bid against each other, with each advertiser informing the publisher how much they are willing to spend for a keyword ad.

A website that makes use of PPC advertising will feature ads when an inquiry about a keyword matches the keyword list of an advertiser or the site contains relevant material. Also called sponsored ads, these PPC advertisements often appear on the SERPs as well. PPC is offered by Yahoo, Google AdWords and Microsoft, all of which provide bid-based advertising.

Q25. How Can You Enhance The Crawling Frequency By Search Engines For Your Website?

Including new, original, unique and quality content on our website more frequently enables search engines to crawl more frequently.

Q26. What Is Keyword Stemming ?

keyword stemming is the process of finding out the root word from the search query..

Q27. Tell Me Something About Google?

Google is the world’s largest and renowned search engine incorporating about 66.8% of market share. It was introduced in 1998 by students of Stanford University students Sergey Brin and Larry Page. The unique algorithmic ranking system is considered as its key of success. Apart of Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.

Q28. Which Blog Do You Subscribe And Read?

For SEO, new trends in e-marketing etc. I read searchengineland.com. Some times I am also using searchenginejournal.com, and Google's official blog.

Q29. What Is Ppc?

PPC is the abbreviated form of Pay Per Click and is a advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over their advert.

Q30. Is There A Google Seo Guide Or Any Recommended Google Seo Tools?

The secret to successful web marketing is by means of adopting the right strategy of Google SEO methods. Most of the website developers try to match the best possible solution, to reach the targeted audience with SEO tools.

The use of simple SEO algorithm helps to stay afloat for most of the program developers. They affect the sites and to bring about huge turn over’s or inflate the overall system. It is a quest to use Google product effectively and to determine the working methods of the algorithm. The search engine optimization tools helps to increase the site traffic and thereby immense revenue growth is achieved.

A lot of innovations are still being worked to make the Google product perform better. The basic knowledge of using the related links and keywords to make them more visible to the user pays off well at the end. The search engine optimization is manipulated to work on the basis of a human mind. It is very simple with the kind of tools that are available on the net to make the link visible in every possible way.

Key tracker and key list generators are excellent Google SEO Tools for increasing site trafficking. To think simple and tackle the problem logically is the keynote of the innovations done by Google in the field of SEO.

Q31. What Is Bookmarking Sites ?

Bookmarking sites helps you to getting instant traffic on your site by his powerful social media factor.You can easily bookmarks this site on your favorites list and when it requires you can click on this and you will get this.

Q32. Difference Between Keyword & Keyword Phrase?

The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

Q33. How Many Character With Space Is Allowed For Title Tag And Meta Description?

For Title tag 10-70 character with space is allowed. And For Meta description the count is 70-160 with space.

Q34. What You Know About Seo ?

It is process of getting traffic from free and paid listing on the search engine like.

  • google
  • yahoo
  • bing

Q35. What Are 301 Or 302 Responses Of Server?

301 and 302 both are used for redirecting the one page on another webpage only difference is 301 redirection used for Permanent redirection and 302 redirection used for temporary redirection.

Q36. Why Does Google Rank Wikipedia For So Many Topics?

Google considers Wikipedia as an established authority site for any area. It has relevant content on million of subjects that are constantly updated or added to and has millions of people linking to it and referring to it.

Each article is cross-linked to a lot of other articles that are relevant (Good Internal Linking Structure). As such, it is referenced by huge numbers of other documents or sites with relevant text associated with links back to Wikipedia.

Q37. Is There Any Difference Between Seo & Smo? Describe If Any?

SEO stands for Search Engine Optimisation and SMO stands for Social Media Optimisation. SMO is somehow same as SEO. In SMO, We spread awareness/Hits of/on website using different social media & networking sites.

Q38. Which Important Factors Makes On Page Optimization Better ?

In On Page Optimization there are some important factors like

  1. Title Tag
  2. Meta tag
  3. Keyword
  4. Sitemap
  5. Images
  6. Internal linking
  7. Bread crimp.

Q39. Who Is Matt Cutts ?

Matt cutt is the head of Google web spam team.

Q40. Build Seo Skills With Limited Resources?

You can do numerous things, at a fairly low cost, to improve your site’s overall optimization, including the following:

Use the free search engine tools

Use the free set of tools provided by the three major search engines. Create an account in Google Webmaster Central, Bing Webmaster Center, and Yahoo! Site Explorer, and verify yourself as a site owner on all three. This will provide you with access to diagnostic tools, suc.

Q41. What Is Google Sandbox ?

Google sandbox is an imaginary area where less authoritative and new sites taking place while they are popular and authorized on the web.

Q42. Domain Extensions - Do They Matter In Seo Ranking?

Domain Extensions are used in domains or URLs to signify the type of website. The most common extension, .com, denotes the word commercial and is used the most worldwide. The .net extension is short for network while .org, means organization (used mainly by nonprofits). The .biz extension represents small business URLs while the .info extension is used for resource sites. The.mobi extension is used for sites on mobile devices, and .us, which is the country code for the U.S., has the most available domain names on inventory.

Q43. Why Is My Site Not Ranking In The Search Engines?

It depends on the keywords, backlinks, site age, site content and your competitors. The use of CSS alone does not help a site rank, but the cleanliness and ease of site navigation that helps. Search engines love good navigation, ease of use and readability for a visitor.

Focus on Quality Content

Put your energy and time to include quality content in your site. The content should drive people to come to your page day after day or week after week to see new updated content

Q44. What Is Your Favorite Aspect Of Seo?

If you answer the interviewer that Link building is your favorite part in SEO, the interviewer would have made up 75% of his mind to recruit you . But the reality is for most people it isn’t, as Link Building is one of the most difficult aspect of SEO. For most SEO’s who are also good Content Writers, Writing Unique Content would be their favourite part.

For others it could be one or more of the following;

  • On-Page Optimization
  • Off-Page Optimization
  • Keyword Research
  • Forums Posting
  • Article Writing
  • Blog Posting
  • Classified Posting
  • Link Exchange
  • Social Bookmarking
  • Blog Commenting
  • Press Release (PR) Submission

Whatever be your favourite aspect, it is the feeling of accomplishment and the money which is why an SEO does what he does best.

Q45. What Is The Most Important "ranking Factor" That You As Seo Experts Come Across?

There is no one most important “ranking factor” that SEO experts have come across?. We (SEO’s in General) find that the META “Title Tag” is the most important one!. However there are others that are equally important Ranking factors for SEO as well such as:

  • Site Content and Relevance
  • Quality backlinks
  • Meta description
  • Keyword Density
  • and the url string itself

Q46. Can You Tell Me About Frames In Html?

Frames in HTML are obvious as they used to discriminate the page content into distinct fragments. Search engines treat these frames as absolutely different pages as well as frames also put an negative impact over SEO. Therefore, we should avoid the practice of using Frames and implement basic HTML instead.

Q47. How Alt Tag Is Useful?

Basically in SEO, ALT tag is useful for image description. Google can not read images directly we have to give some description to make it understand to google.

Q48. What Is Keyword Stuffing?

Keyword Stuffing is also one of the way of Black hat seo. As the name tells more keyword stuffed in content or hidden from user for crawler. Google allow us 1%-3% keyword density on page. And if it is much more than that then it violet google webmaster guideline and it comes under Black Hat SEO.

Q49. What Is The Meaning Of Competitive Analysis?

Competitive analysis, as its name suggested it is establishment of a comparison of data between the website I am optimizing and that website who rank highly in search results. It will be a great source of idea.

Q50. How Many Characters Limits In Title Tag ?

In title tag approx 70 characters we can add.

  <title>primary keyword(70 char)</title>