SEO stands for search engine optimization and is a part of internet marketing. SEO is a method by which the visibility of a website or a web page is increased on search engine. It is done to increase the visits on the site as more frequently and high the website appears on a search engine, more will be the visitors visiting it. SEO is the study of how the search engines operate and how it can be used to increase visibility of a website or a web page.
SEO involves the following practices:
The advantages of internet marketing are as follows:
5 Various advertising methods available such as:
6 Trends of e marketing and their results can be studied easily.
Following things should be kept in mind when drafting an email for marketing purposes :
Following are steps to organize image optimization:
Page URL can be made more apt by following these simple guidelines:
Following steps should be taken to prevent mail from ending in SPAM:
Most, if not all, email providers’ spam filters penalize your domain or IP with a higher spam score (meaning there’s a higher possibility of your emails going to junk folder) if they see that you are sending emails to bad email accounts. A bad email account is an address that doesn’t exist, has been disabled or has a full inbox.
Marketing of products and services over the internet is known as internet marketing.
It is also known by the following names:
Following are steps that can be taken to make sales more effective online :
The limitations of internet marketing are as follows:
Internet marketing doesn’t only mean marketing on the internet. It has a broad scope as it also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management systems(ECRM) are often grouped together under internet marketing.
It encompasses also the creative and technical aspects of the internet like design, development, advertising and sales. It also refers to the placement of media along the various different stages of the customer engagement cycle through search engine marketing(SEM), search engine optimization(SEO), banner ads, email marketing, mobile advertising and Web 2.0 strategies.
CRM stands for Customer relationship management. It is a process which companies use for client interaction. It involves business processes like sales, customer support and marketing.
The main objective of CRM is not only to retain old clients but also to search and attract newer ones. Organizations also use software for the same but the major issue is that an interface used in CRM is not user friendly which leads them to choose some other options. The objective of CRM in marketing perspective is to keep track of emails and social media.
Page title is the title that appears when the cursor is hovered upon the tab in which the web page is open.
Following are set of rules that can be followed to make page title more effective :
To increase the visibility of a website or a page over internet meta keyword must be optimized the right way.
Meta keywords can be optimized using the following rules:
The various types of internet marketing include:
‘Pay per click’ , also known as ‘cost per click’ is a form of internet advertising which is used for directing traffic to websites. In this advertisers pay the site owners or publishers for the ads being viewed or click. Pay per click introduces a simple strategy of marketing in which an advertiser pays the website for publishing his advertisement and getting people to view it by clicking it, the more the views are for the advertisement, better is the revenue generated by the website from advertisement.
Generally ‘pay per click’ is used by advertisers on keyword phrases relevant to their target markets. Content sites generally charge a fixed amount per click rather than using a bidding system. ‘Pay per click’ advertisements are commonly displayed on websites and search engine results.‘Pay per click’ is an approach that differs from the ‘pay per impression’ methods used in television and newspaper advertising.
Meta description is used to describe the web page over the internet.
It can be framed the right way using the following steps:
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