Top 17 Online Marketing Interview Questions You Must Prepare 07.Dec.2023

SEO stands for search engine optimization and is a part of internet marketing. SEO is a method by which the visibility of a website or a web page is increased on search engine. It is done to increase the visits on the site as more frequently and high the website appears on a search engine, more will be the visitors visiting it. SEO is the study of how the search engines operate and how it can be used to increase visibility of a website or a web page.

SEO involves the following practices:

  •  Editing the content and the associated HTML coding.
  •  Optimizing the keywords strength in the content.
  •  Assigning relevant and keyword specific title tags and other meta tags.
  •  Increasing the number of back links and inbound links.

The advantages of internet marketing are as follows:

  1. Large audience.
  2. Inexpensive.
  3. Availability of various options making it convenient for the customer to research through products and services available and then make a purchase.
  4. Statistics can be measured more easily due to availability of various tools.

 5  Various advertising methods available such as:

  • Pay per click
  • Pay per impression-
  • Pay per play
  • Pay per action

6   Trends of e marketing and their results can be studied easily.

Following things should be kept in mind when drafting an email for marketing purposes :

  1. Make sure the email does not go into spam.
  2. To ensure this make sure the email does not have too many links and restricted words which lead to mail ending up as spam.
  3. Keep the email body crisp and up to the mark.
  4. Make your point and do not drift away from it.
  5. Avoid any form of grammatical mistakes.
  6. Reiterate at least once.

Following are steps to organize image optimization:

  1. Use keywords in the image description: Using keywords in the image filename is important for helping search engines determine the image relevance.
  2. Create descriptive alt tag: An alt tags is a way that search engines help in determine that what your image is about. Search engines rely on captions around the image, alt tag and file names. 
  3. Make sure image matches the content for which it is uploaded: The content surrounding the image should be related to alt tags, image title and description. When these things align, it helps search engines confirm that you’are not spamming and the image is relevant.
  4. Don’t use duplicate keywords: Don’t repeat the keywords and write the relevant content. Your alt text and file names should be short and descriptive. Make sure you do not use the words that would make it read like a sentence. 
  5. Save images in one folder: Store image files in a single folder instead of saving image files spread out in numerous directories and folders across your domain .This simplifies the path to your images.
  6. Use an Image Sitemap: An Image Sitemap file provides more information to search engines about the images found at your store.

Page URL can be made more apt by following these simple guidelines:

  1. Describe Your Content: Page URL should be so descriptive that by looking at the URL, user should get an idea of what the page is all about. Try to use words that are relevant to your store content.
  2. Keep it Short: Always remember the shorter the URL the easier to copy and paste and remember which is more useful. Avoid using excessive keywords. Although search engines allow 1000 characters but only 70 characters will display in search engine results.
  3. Minimize numbers and symbols: Use words or phrases in the URL instead of using numbers, symbols and punctuation. 
  4. Hyphens separate best: When creating URL’s with multiple words in the format of a phrase, hyphens are best to separate the terms. 
  5. Always use lower case alphabets: Since URL’s can accept both uppercase and lowercase alphabets, do not allow any uppercase letters in your structure as lowercase searching dominates all the search engines.
  6. Never use nested sub directories: Using nested sub directories like “…/dir1/dir2/dir3/page.html” makes the URL lengthy and complex.

Following steps should be taken to prevent mail from ending in SPAM:

  • Check if your domain name has been blacklisted.
  • If you are using html, then html should be well coded.
  • Avoid using spam filtering words, punctuation or capital letters message in your content/subject.
  • Spam filters look to see how many messages you are sending at a time.
  • Encourage your receiver to add you as friend or contact.
  • Keep the length of your subject under 45 characters.
  • Don’t use lots of colored fonts.
  • Only use one exclamation point at a time!
  • Avoid using the phrases "to unsubscribe" and "to be removed" in your message body.
  • If you want to deliver an important message to multiple groups better use the ‘BCC’ function.

Most, if not all, email providers’ spam filters penalize your domain or IP with a higher spam score (meaning there’s a higher possibility of your emails going to junk folder) if they see that you are sending emails to bad email accounts. A bad email account is an address that doesn’t exist, has been disabled or has a full inbox.

Marketing of products and services over the internet is known as internet marketing.

It is also known by the following names:

  • Web marketing
  • Online marketing
  • Webvertising
  • E-marketing

Following are steps that can be taken to make sales more effective online :

  1. Define the objective of creating the product.
  2. Make clear what problem and needs does your product caters.
  3. Explain the problem and the pain points faced by people.
  4. Present the solution and how the product will fulfill it.
  5. Layout features and benefits.
  6. Provide guarantee wherever you can to make the customer feel secure.

The limitations of internet marketing are as follows:

  1. As the products and services offered are not tangible they can not be touched, tasted or smelled before purchasing.
  2. The quality and authentication of the product and services offered online cannot be confirmed and thus uncertainty always persists.
  3. Product seen online at times differs from what is finally delivered.
  4. As the products are delivered by carriers there is a huge dependency on courier companies which might delay the delivery or lead to product damage while traction.
  5. To purchase a product online personal details need to be entered such as card details and personal information which are vulnerable to leaks.

Internet marketing doesn’t only mean marketing on the internet. It has a broad scope as it also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management systems(ECRM) are often grouped together under internet marketing.

It encompasses also the creative and technical aspects of the internet like design, development, advertising and sales. It also refers to the placement of media along the various different stages of the customer engagement cycle through search engine marketing(SEM), search engine optimization(SEO), banner ads, email marketing, mobile advertising and Web 2.0 strategies.

CRM stands for Customer relationship management. It is a process which companies use for client interaction. It involves business processes like sales, customer support and marketing.

The main objective of CRM is not only to retain old clients but also to search and attract newer ones. Organizations also use software for the same but the major issue is that an interface used in CRM is not user friendly which leads them to choose some other options. The objective of CRM in marketing perspective is to keep track of emails and social media.

Page title is the title that appears when the cursor is hovered upon the tab in which the web page is open.

Following are set of rules that can be followed to make page title more effective :

  1. Make it relevant and short: Title tags are concise and to the point. So, make each word relevant to who you are and what you do. Although search engines allow 120 characters in the title tag but only 70 characters will display in search engine results.
  2. Write descriptive title tag: Make sure the title tag effectively communicates the topic of the page content. Avoid using single title tag across all the pages and do not use vague titles like untitled or new page.
  3. Include your store name and domain: The title tag is another way to display your store name and domain and get your store noticed by search engines and people. 
  4. Include keywords and phrases: Use the most important keywords in the title tags so that the store pages will be indexed properly. If each page of your store focuses on a specific topic then be sure to use the keywords specific to each page in the title tag. Don’t make them all the same.
  5. Minimize numbers and symbols: Use words or phrases in the title tag instead of using numbers, symbols and punctuation.
  6. Don’t use duplicate keywords: Don’t repeat the keywords and write the relevant content. Make sure you do not use the words that would make it read like a sentence.

To increase the visibility of a website or a page over internet meta keyword must be optimized the right way.

Meta keywords can be optimized using the following rules:

  1. Use relevant words or phrases: Keywords you enter should be relevant to the store pages and should contain the common words or phrases a user may search with. Include the page name and make sure the keywords should not exceed beyond 1000 characters including comma and spaces.
  2. Avoid duplicate words: Try to use different words with the same meaning but do not repeat the words. If you duplicate the words then the search engine will assign lower ranking to the pages assuming that the content is not unique.
  3. Begin with important words: Put the most important words or phrases in the beginning of the list. Search engine searches the sites by examining the keywords. Keep your store name and store domain in the beginning of the list.
  4. Use comma for separation: Use “comma” (,) for separating two keywords. Avoid punctuation and other special symbols in the keywords.

The various types of internet marketing include:

  • Display advertising
  • Search engine marketing
  • Search engine optimization
  • Social media marketing
  • Email marketing
  • Referral marketing
  • Affiliate marketing
  • Inbound marketing

‘Pay per click’ , also known as ‘cost per click’ is a form of internet advertising which is used for directing traffic to websites. In this advertisers pay the site owners or publishers for the ads being viewed or click. Pay per click introduces a simple strategy of marketing in which an advertiser pays the website for publishing his advertisement and getting people to view it by clicking it, the more the views are for the advertisement, better is the revenue generated by the website from advertisement.

Generally ‘pay per click’ is used by advertisers on keyword phrases relevant to their target markets. Content sites generally charge a fixed amount per click rather than using a bidding system. ‘Pay per click’ advertisements are commonly displayed on websites and search engine results.‘Pay per click’ is an approach that differs from the ‘pay per impression’ methods used in television and newspaper advertising.

Meta description is used to describe the web page over the internet.

It can be framed the right way using the following steps:

  1. Describe your page accurately: Your description should be a depiction of what users can expect to find on that particular page. It provides summary of the page to users and the search engines. Make sure you describe it within 250 characters.
  2. Use maximum number of keywords: Using keywords into your Meta description tells the users and the search engines that it includes the content they are searching for. Search engine first examine page titles, but if they still cannot determine which site best addresses their needs, they then turn to the most relevant page descriptions.
  3. Use store name and domain: Make sure you use your store name and store domain in the meta description.
  4. Do not duplicate meta descriptions: Make sure you do not use the same description across all the pages. If you duplicate the meta description content on all your store pages then the search engine will assign lower ranking to the pages assuming that the content is either not unique or its being automatically generated.
  5. Provide unique description: Avoid copying and pasting of entire information in the meta description. Do not write the description that has no relation to the content of the page.

Before pressing ‘SEND’ button ASK four questions and if u get all your wers then only press ‘SEND’ button.

  1. What is purpose of your email?
  2. What action needs to result from your email?
  3. What supporting documentation needs to be attached to your communication?
  4. Have you successfully summarized your email message in the subject line?
  5. Check SPAM score(Mailcheck) and modify your content as per score you received
  6. Press send