People analytics helps you understand and re-engage your customers,Imagine being able to understand who your users are, see what they do before or after they sign up, re-engage them with messages, and dig deep into your customer revenue. Now it’s possible, all in one place, with People Analytics.
Drill into your data: With Insights and findout where to focus your resources when building your product.
Visualize your data in different ways:Smooth out noisy results to really understand what’s going on.
Discover insights quickly: When digging into complex questions, don’t get slowed down waiting for an wer.
Bookmarks: Let you save reports that you look at a lot so you can save time.
Mixpanel provide a solution that lets businesses track the specific user actions that are important to your business questions, along with detailed information about these actions and users. We can track these metrics on any platform, and the customer gets maximum flexibility and granularity in terms of what details they track. Once the data is in, our reports let customers ask very complex, specific questions of this data.
Make better product decisions by seeing the full story of how individual customers use your product. Activity Feed puts customer behavior into an event-based timeline, so you can follow along as people experience your product, seeing where they get stuck along the way.
Segmentation allows you to view top events on your app and easily break down complex events in mixpanel. You have the ability to drill down by an unlimited number of properties to gather instant insight into these key actions on your app. You can choose any individual event in MP, compare multiple events and see total events, unique users firing these events and average number of events per user. We also give you multiple options to view this data.
Mixpanel can keep track of actions in your application right down to the individual customer level. This is done using a property called distinct_id. The property can (and in most cases should) be included with every event you send to Mixpanel to tie it to a user. Distinct_id plays a vital role across most Mixpanel reporting.
Mixpanel is a business analytics service and company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms. Data collected is used to build custom reports and measure user engagement and retention. Mixpanel works with web applications, in particular SaaS, but also supports mobile apps. As of January 2016 the company had more than 230 employees, but had to fire 18 people due to overhiring.
Mixpanel differs from Google Analytics in one major way: instead of tracking page views, it tracks the actions people take in your mobile or web application.
Click your name in the upper righthand corner of your Mixpanel project and select Project settings to see your project token for only the project you’re currently viewing.