Top 49 Marketing Strategy Interview Questions You Must Prepare 07.Jul.2022

The corporate strategy of the organization

Distribution Channels are the pathways that allow the companies to sell their products and services to the larger range of customers or to end-users. There are different channels that exist from single to multiple and these can include the following:

  • Direct/sales team: this is the team that gets employed and they can be specialized in either one or many different products according to the customer’s requirements.
  • Direct/internet: This is the direct selling through the internet after setting up your own store online.
  • Wholesaler/distributor: Company buying the products in bulk and reselling them to the retailers at smaller volumes.
  • Consultant: allows the relationship to develop with companies and they provide the services that are advanced. They can influence the customer to buy the product.

Branding is required by the company to sell the products and services to the market. It is very important factor to stay in competition. It brings the competitive edge as well as value proposition in the market and allows the company to grow more. The brand allows the customer to have trust on you and the brands that are unique catches the eye of the customers. This represents the valuable time that customer put to have something on your store. The brand generates the revenue for the company and makes the company stand in the market alone.

The implementation of pl to achieve long-term aims

When one or more distribution channels are used then the revenue will also grow quickly if the requirement of the customer is met and the user will be attracted to the services that are being provided by your business. This way more end users can be reached to share the information regarding the services and their needs online. If the customers are reached through wholesalers, other channel partners then the product can be marketed to more people, this way more revenue can be generated and the program can be marketed to more customers.

Market growth and share of market against largest competitor

The worst case scenario explains the brand strategy that you follow. It shows the communication with the customers when the company doesn’t have anything to show and provide them. The customers can’t be convinced as at this stage the company doesn’t have anything to show to them and there is no brand strategy that exists. To compete with the best companies around the brand strategy need to be strong and it should have very close prospective customers. In this case the profits gained from the customers are very less due to the fact that there is no proper marketing of that particular product.

Good distribution program focuses on the end user needs and to create such a program following steps need to be followed:

  • Find the services that are required by the user and can be utilized on a local dealer network
  • Find the reseller program that provide those services and can be used to customize the options by the user.
  • Allow the user to have various options to create his customization like providing e-commerce website to fulfill the rising demand of the customers. Allow users to sell directly their product by having an easy option for customization.
  • Building a plan to have a specialized team to look after the requirement of the customers and close the deals according to the communication with the deals directly.
  • Understanding the need and delivering it according to the market programs to maximize the profit and the revenue.

 

There are three different ways in which the revenues and the profits can be maximized by changing the price strategy which the companies are having. The ways or strategies are as follows:

  • HIGHEST PRICE: companies tend to reduce the hourly rate to gain more clients.
  • Companies tend to hire more consultants for the company’s strategy.
  • AVERAGE PRICE: companies charges a premium price for a product or the product that doesn’t have income generating features. Small prices are set to increase the revenues and profit for a product and overall for a company.
  • LOWEST PRICE: this is being done when the market of the product is very down and customers are very less for the business. The company fails to maintain operational efficiency and cost.

Direct to end users signifies that the services and the products will be available directly, on demand to the end user. The sales team of the company always talks to the customers and try to convince them to buy the product from the company directly. This direct to end user doesn’t involve in any sale instead the product is being sold by the company directly to the consumers by having an online store. This can be done by having several marketing campaigns regarding the company’s product and various distribution channels to distribute the strategy. The campaigns can be put up on different websites or on those websites that like to promote by taking some profit in it.

The selling of the product can be done by selling it directly to the company that comes in geographical network of the dealer. The dealer bundles the product with the service that is being offered with it and sell it to the end user. The end user has the option now to re-sell the product again. The dealer that service the company is known as the value added product. This product has the value added of the reseller of the product. The dealers are the customers that are buying your product. The support that is given to run their marketing campaigns and materials will also be helpful in increasing the sales.

Price in marketing includes the 4 Ps that is product, price, place, and promotion. The marketers in the company never get involved directly with the pricing. This pricing is having many short and long term factors. These factors are as follows:

  • Reflecting the price to the competitors and considering the pay for the offering of the customer.
  • Enabling the revenue and market shares to reach out to the customers.
  • Maximizing the profits and providing the services that is offered by your business only.
  • Making a stronger strategy to bring more users by giving them competitive analysis

The product level, The market level and The business-unit level

Determining our own objectives and deciding what tasks we need to carry out

The strategies required by the businesses to attract more customers are as follows:

  • Developing of the brand strategy with some benefits that needs to be provided with the product
  • Listing all the features and benefits for the products and the services that are associated with it.
  • Convincing customers for the product by providing them features and a comparison between all the other businesses similar to yours.
  • Showing them the benefits that will attract a larger party.
  • Identifying their needs and making emotional attachments with them to sell your products to them.
  • Building strategies to tap the emotions of the customers and show them the best in your product.

A 'snapshot' of the firm current marketing activities

Determining the point at which further expenditure will not be justified by increased sales.
Determining the point at which we will be spending more than our competitors.

Minimize price conflicts is used in multiple channels where the price at each step is mapped out from the customers channel and include a fair profit for all the people who are involved in this. The comparison of the prices is being done that the end user has to pay. Users will have many partners to choose from to buy at the lowest possible price. This sometimes becomes the concern for many partners who are involved in buying and selling of their own product or in the same market as others. This conflict which is also known as pricing conflict and it is common in marketing, but it can destroy your strategy of selling the product.

Strategy is about overall direction: tactics is about ways of getting there

Building a channel is a great way to allow the customers to have trust on you and your services that is being provided with the product. The building of a channel includes having one or more partners involved in a business and selling the product as a collaborative entity. This approach is good for small markets and the goal is to provide services and reports to the customers to convince them to buy the products.

Building a channel also allows the meeting of the larger goal to be simpler and can be achieved in very less time. This doesn’t require much of the training and promotions of the events can be supported very easily. This also allows in increment of the sales and attracting more customers.

The best natural case is associated with the strategic marketing and depends on the customer’s prospects and what the company is delivering to them. The customers in this case have the best consistent view and impression of the product of the company. This is the case where you give the product to the customer and customer consumes it. It allows you to close the deal more quickly because of the prospects which you have is clearly conveying your views and ideas. This is the way you can ask the customers to trust you and pay you for the services which you are providing to them.

The distribution strategy is the main part of the marketing where the product needs to be delivered to the customers and the right services need to be provided for the growth of customer’s market. The end users that require information about the company and the product are the best match and they can be dealt directly through a sales force.

A channel can be built of qualified resellers and consultants to provide convincing prices for the market by seeing the size of the market the customer wants to set up.

The sell can be direct if the buying process will be known and the customer’s needs are known in the field of wholesale/retail structure.