Top 39 Adwords Interview Questions You Must Prepare 16.Aug.2022

Only if a viewer chooses to watch the video.

Not all publishers accept image/video ads, so having a text ad will ensure maximum coverage.

They are a fixed price, so no bidding is used.

There are no specific types for Keywords however they are classified on the basis of how likely is going to be clicked by visitors

Research Keywords: It tends to contain one or two words – Tea

Consideration: It tends to contain two or three words – Green Tea.

Purchase: It must have more than three words – buy loose green tea.

Loyalty: This must be shorter- Starbucks.

Google’s quality score determines how beneficial and relevant your ad is to the user, based primarily on your ad’s CTR, quality of your landing page and keyword relevance.  Higher quality score keywords will save your money and earn better ad ranking.

CTR stands for Click through rate that tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is Number of click / Number of impressions X 100.

These will give you an wer in percentage like what percentage of customers have viewed your ad.

In Google Adwords, conversion tracking can be done in following ways:

  • Tracking purchases by involving basic tracking code provided by Adwords and modifying it with additional code unique to your particular e-commerce platform
  • View-through conversion window options tracks when a person sees your ad but does not click it (impression)
  • By enabling your ad rotation setting to optimize for clicks, meaning that Adwords will serve the ads it feels are likely to be clicked
  • By accessing search funnels inside tools and analysis, you can also know when customers clicked on your ad for the first time and how frequently they saw your ad before converting.

They would only be shown on the Google Display Network.

Limit for Adword is:

  • Description line 1st : 25 characters
  • Description line 2nd: 35 characters
  • Destination URL: 1024 characters
  • No images are allowed in URL.

Conversion Optimizer is a tool used by Google Adwords for bid manipulation and decides which clicks on the ad will be valuable.  It can help you to return maximum on your investment.

Different ad extension can enhance the increase in traffic.  Some of the common Ad extensions used in adwords are:

  • Sitelinks
  • Call Extensions
  • Location Extensions
  • Social Annotations
  • Seller ratings
  • Mobile app extensions
  • Offer ads
  • Communication Ad
  • Review extension
  • Image and drop down navigation Ad extension

Each month auction gets run billion of times, and the result are such that users find ads that are relevant to what they are looking for.  The search engine processes the request and runs the auction that determines the ad positions and each advertisers CPC.

Modify the ad associated with that keyword to direct to a highly-relevant landing page.

By creating ads that match properly with keywords and create tightly themed ad groups, you can target users to the campaign that helps in conversions.

Ad group is a container of your keywords, advertisements, and landing pages.  Google rewards advertisers who prepare Adword campaigns with tightly structured ad groups. Its not advisable to include all your keywords into the single ad group, but to organize keywords into themes.

Adwords work on bidding system if the bidding price is higher your ad will appear on top of the Google page.  Adwords works on “pay per click” that me you only pay the amount you have bid if someone taps on your ad as a result of a web search.

No, this feature is available only for ads on the Display Network.

Other than CPC the other two options are CPM (Cost per Thousand Impression) and CPA ( Cost Per Action ).

Video search behavior is different than search behavior on a traditional search engine like Google.

Adwords is the system that Google has designed to assist in marketing product or services in Google search engine and its affiliated sites.  It will place a text ad that appears when people search for phrases associated to your offering.

Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search.

A clear Call to Action in the text portion of a text, video, or image advertisement.

Focus on a high CTR, ad rank, and Quality Score.

Ad rank plays a huge role in defining the actual cost-per-click that your opponents pay, when someone clicks on their ads.  Your CPC can be calculated by following way

Your Price = The ad rank of the person below you/ your quality score + $0.01

Google Ad API is designed for representing large, tech savvy advertisers and third parties. It allows developers build an application that directly interacts with Google Adwords server.

Ad rank determines your ad position on Google page, and it is determined by your bid for that keyword and quality score.

Yes, this is considered a best practice for this type of advertisement.

It will limit the number of times an ad appears to the same unique user on the Display Network.

Google Adwords behave differently to traffic that comes from Google Adwords or “Pay Per Click”. The traffic that comes through surfing often visits the website for information, whereas the traffic via pay per click knows what they are clicking on and what they want to buy.  So few visitors through Adwords might be more valuable than million visitors.

Once the advertisers determine the keywords that they want to bid on, Google will enter a keyword from your account which is most related into the auction with the maximum bid specified as well as the associated ad.

Modify the ad associated with that keyword to direct to a highly-relevant landing page.

With Google Ad API, you can build an application that can do following things:

  • You can automatically generate keywords, ad text, custom reports and landing pages
  • Develop additional applications and tools to help you manage accounts
  • Synchronize Adwords data with your inventory system to manage campaigns based on stock